I would fully recommend following along with your own testbed so you too can conduct similar experiments with my instructions. Even if you find it isn’t for you, there will be the satisfaction of creating your own website that might translate to your local club – or if you are feeling particularly entrepreneurial, you might even be able to sell it as a blank site that is already set up. …
I shall first create a fresh new digital enterprise lab – a testbed to host the varying enterprises and experiments – I have a lot of experience using WordPress, and as this is the number one way websites are created (and far more flexible than your web builders like Wix, etc), it makes sense for demonstration purposes.
The criteria for my digital testbed are:
Once I have done that, I can also create various email addresses to be used on third party sites, like Shoppify, Redbubble, Teespring, etc.
I would fully recommend following along at home with your own testbed so you too can conduct similar experiments with my instructions.
For less than US$50 you can create a website with domain name, hosting, e-commerce, blog, appointment booking, tickets, online courses …plus heaps more
Even if you find it isn’t for you, there will be the satisfaction of creating your own website that might translate to your local club – or if you are feeling particularly entrepreneurial, you might even be able to sell it as a blank site that is already set up. …Or who knows, you might want to just start a blog or photo album with your family tree.
I shall select three (to start with) lifestyle businesses, modelled on what I have found through my research.
The criteria for these lifestyle business models are:
I will start these, logging the time I put into each, broken down into four categories – administration, research, creative, and customer
I shall choose my enterprises from my post of “Enterprise ideas for the over 50’s“, and document my niche and keyword research.
Ahh – here’s where the time is spent. I will choose my enterprises carefully, weighing up the time required for setup, and try to provide a mix of the amount of participation required in their creation.
This is where my experience in WordPress will be an advantage, where required. Setup for third-party sites like RedBubble, etc is mercifully fast – though the designs for them less so.
I will provide instructions on how to setup each enterprise on your own testbed, and log the time I take to set them up
I will also report on income earned and money spent, along with my thought on viability, expansion and opportunities.
Each enterprise will have it’s own preferred promotion methods, both free and paid using my US$250 promotional budget for each one.
Social Media Marketing takes considerable time, and is ongoing – as is writing blogs for Affiliate Sales. On the other hand, writing ebooks takes considerable time in the research and writing, but can be less time consuming as they mature and their promotion set to auto.
As mentioned the time spent on these tasks will be logged and reported.
Each month I will report on their progress in:
This information will only be available to those who join the free membership to save having commercial-in confidence-information open to the wider internet.
There is more to a Claytons Retirement than creating your lifestyle business.
I will be creating posts on a variety of subjects relating to retirement, lifestyle, my own adventures, outsourcing, decluttering, debt reduction, and some of the pitfalls retirees face as they transition from the nine-to-five.
*Access will always be free – membership is to protect sensitive data being open to the internet