Real-life lifestyle business creation

Watch as I (a regular person in his fifties) create lifestyle businesses and report on the results, along with simple downloadable guides for you to follow at home.

Want to follow along at home?

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The Digital Enterprise Lab

I shall first create a fresh new website – I will call it my Digital Enterprise Lab – a testbed to host the varying enterprises and experiments.

I have quite a lot of experience using WordPress, and as this is the number-one way websites are created (and far more flexible than your web builders like Wix, etc), it makes sense for demonstration purposes.

The criteria for my digital testbed are:

  • It needs to host multiple domains – I want separate names for the sites – selling yoga mats on a site called just won’t work
  • It needs free SSL certificates for each domain – to avoid the horrible “Not Secure” warning and to comply with privacy regulations.
  • It needs to reasonably priced while not compromising on speed – a key criteria in Search Engine Optimisation (SEO)

Once I have done that, I can create various email addresses to be used on third party sites, like Shoppify, Redbubble, Teespring, etc.


I would fully recommend following along with your own testbed so you too can conduct similar experiments with my instructions. Even if you find it isn’t for you, there will be the satisfaction of creating your own website that might translate to your local club – or if you are feeling particularly entrepreneurial, you might even be able to sell it as a blank site that is already set up. …

For as little as US$25.94 you can create a website with:

  • domain name,
  • hosting,
  • e-commerce,
  • blog
  • Appointment booking
  • Event Tickets
  • Online courses
  • …plus lots more
Download the Digital Enterprise Lab ebook

© 2021 A Claytons Retirement